Privacy Policy

Social Mastermind Corp., D/B/A KnowYourMan.com, recognizes the importance of protecting
the privacy of certain information collected about the users and visitors (“user,” “you” or
“your”) of Company’s website (“Site” or “Website”). The following privacy and information
practices policy discloses and describes what Personal Information Company may gather about
you, how Company may use such Personal Information, and how you can correct or change
such information (“Privacy Policy” or “Policy”).

This Policy applies to all of the products, services and websites offered by Social Mastermind
Corp. or its subsidiaries (collectively, “Company”) or affiliated companies (“Partners”).

You should print a copy of this Privacy Policy for your records. Please note, however, that
Company may update and amend this Privacy Policy from time to time as Company deems
necessary in its sole discretion. Certain capitalized terms used in this Privacy Policy
may be defined in Company’s separate Terms of Use. If you have any questions about this
Policy, please feel free to contact us through our Contact form or write to us at Privacy
Policy, c/o Social Mastermind Corp., P.O. Box 480181, Los Angeles, CA 90048.

Why We Collect Personal Information

We collect Personal Information to ensure that you, the customer, have a superior experience
when visiting our sites.

Personal Information We Collect and How We Use It

As used in this Policy, “Personal Information” means any of the following types of information:

• Information you provide – When you sign up for a KnowYourMan.com account or
  other service or promotion that requires registration, we ask you for personal information
  (such as your name, email address and an account password). For certain goods and
  services, we also request credit card or other payment account information which is
  maintained in encrypted form on secure servers. We may combine the information you
  submit under your account with information from other Company services or third parties
  in order to provide you with a better experience and to improve the quality of our
  services. For certain services, we may give you the opportunity to opt out of combining
  such information.
• KnowYourMan.com cookies – When you visit KnowYourMan.com, we send one or
  more cookies to your computer that uniquely identifies your browser. We use cookies to
  improve the quality of our service by storing user preferences and tracking user trends,
  such as how people search our site. Most browsers are initially set up to accept cookies,
  but you can reset your browser to refuse all cookies or to indicate when a cookie is
  being sent. However, some Company features and services may not function properly
  if your cookies are disabled. Company never saves passwords or credit card
  information in its cookies.
• Log information – When you use Company services, our servers automatically
  record information that your browser sends whenever you visit a website. These server
  logs may include information such as your search request, Internet Protocol address,
  browser type, browser language, the date and time of your request and one or more
  cookies that may uniquely identify your browser. With respect to Internet Protocol
  addresses, Company collects them for the following purposes: (1) helping Company
  diagnose and resolve problems with its main computers; (2) administering its systems
  and this Website; (3) reporting aggregated anonymous information to its business
  partners and network service providers; and (4) auditing the use of this Website.
• User communications – When you send e-mail or other communication to
  Company, we may retain those communications in order to process your inquiries,
  respond to your requests and improve our services.
• Affiliated sites – We may offer some of our services in connection with other
  web sites. Personal information that you provide to those sites may be sent to
  Company in order to deliver the service. We process such information in accordance
  with this Policy. The affiliated sites may have different privacy practices and we
  encourage you to read their privacy policies.
• Links – Company may present links in a format that enables us to keep track of
  whether these links have been followed. We use this information to improve the
  quality of our search technology, customized content and advertising.
• Other sites – This Privacy Policy applies to websites and services that are owned and
  operated by Company. We do not exercise control over the sites displayed as search
  results or links from within our various services. These other sites may place their
  own cookies or other files on your computer, collect data or solicit personal information from you.

Company only processes personal information for the purposes described in the applicable
Privacy Policy and/or privacy notice for specific services. In addition to the above,
such purposes include:

• Providing our products and services to users, including the display of customized
  content and advertising;
• Auditing, research and analysis in order to maintain, protect and improve our
  services;
• Ensuring the technical functioning of our network; and
• Developing new services.

Company processes personal information on our servers in the United States of America
and in other countries. In some cases, we may process personal information on a
server outside of the United States. We may process personal information to provide
our own services. In some cases, we may process personal information on behalf of
and according to the instructions of a third party, such as our advertising partners.

Your Choices For Personal Information

When you sign up for a particular service that requires registration, we ask you to provide
personal information. If we use this information in a manner different than the purpose for
which it was collected, then we will ask for your consent prior to such use.

If we propose to use personal information for any purposes other than those described in this
Policy and/or in the specific service notices, we will offer you an effective way to opt out
of the use of personal information for those other purposes. We will not collect or use sensitive
information for purposes other than those described in this Policy and/or in the specific service
notices, unless we have obtained your prior consent.

You can stop the delivery of future promotional e-mail from Company by following the specific
instructions in the e-mail you receive. You may also have the option of proactively making
choices about the receipt of promotional e-mail, telephone calls, and postal mail from
particular Company sites or services by clicking Contact Form.

You can decline to submit personal information to any of our services, in which case Company
may not be able to provide those services to you.

Information Sharing

Company only shares personal information with other companies or individuals outside of
Company in the following limited circumstances:

• We have your consent. We require opt-in consent for the sharing of any sensitive
  personal information.
• We provide such information to our subsidiaries, affiliated companies or other trusted
  businesses or persons for the purpose of processing personal information on our behalf.
  We require that these parties agree to process such information based on our instructions
  and in compliance with this Policy and any other appropriate confidentiality and security
  measures.
• We have a good faith belief that access, use, preservation or disclosure of such information
  is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or
  enforceable governmental request, (b) enforce applicable Terms of Use, including
  investigation of potential violations thereof, (c) detect, prevent, or otherwise address
  fraud, security or technical issues, or(d) protect against imminent harm to the rights,
  property or safety of Company, its users or the public as required or permitted by law.

If Company becomes involved in a merger, acquisition, or any form of sale of some or all
of its assets, we will provide notice before personal information is transferred and becomes
subject to a different privacy policy.

Categories of Third Parties

Subject to the exceptions below, we will not share your personal information with 3rd parties
without your approval.

We may share with third parties certain pieces of aggregated, non-personal information, such
as the number of users who searched for a particular term, for example, or how many users
clicked on a particular advertisement. Such information does not identify you individually.
Company also displays targeted advertisements based on personal information but does not
provide any personal information to the advertiser when you interact with or view a targeted ad.

Categories of 3rd parties with whom Company may share your Personal Information include parties
contracted to provide some Services on our sites. In connection with those Services, you are
deemed to consent to us sharing your information with 3rd parties who provide Services such
as processing of credit card transactions,customer service, promotion administration, or
order fulfillment, as applicable.

Third parties who provide, or participate in, Services on Company sites are prohibited from
using our customers’ Personal Information for marketing purposes and/or from sharing, selling,
or otherwise using such information, unless you choose to opt in to marketing, sharing, or
other uses by the 3rd parties. If you do not want your information to be used for marketing
(or other purposes unrelated to the provision of Company Services) by a 3rd party who
participates in a Service on one of our sites, do not opt in to such use by that 3rd party
when you register to participate in the Service.

Please contact us at the address below for any additional questions about the management or
use of personal data.

Information Security

We take appropriate security measures to protect against unauthorized access to or unauthorized
alteration, disclosure or destruction of data. These include internal reviews of our data
collection, storage and processing practices and security measures, as well as physical
security measures to guard against unauthorized access to systems where we store personal
data.

We restrict access to personal information to Company employees, contractors and agents who
have a need to know that information in order to operate, develop or improve our services.
These individuals are bound by confidentiality agreements and may be subject to discipline,
including termination and criminal prosecution, if they fail to meet these obligations.

Data Integrity

Company processes personal information only for the purposes for which it was collected
and in accordance with this Policy or any applicable service-specific privacy notice. We
review our data collection, storage and processing practices to ensure that we only
collect, store and process the personal information needed to provide or improve our services.
We take reasonable steps to ensure that the personal information we process is accurate,
complete, and current, but we depend on our users to update or correct their personal
information whenever necessary.

Accessing and Updating Personal Information

When you use Company services, we make good faith efforts to provide you with access to
your personal information and either to correct this data if it is inaccurate or to delete
such data at your request if it is not otherwise required to be retained by law or for
legitimate business purposes. We ask individual users to identify themselves and the
information requested to be accessed, corrected or removed before processing such requests,
and we may decline to process requests that are unreasonably repetitive or systematic,
require disproportionate technical effort, jeopardize the privacy of others, or would be
extremely impractical (for instance, requests concerning information residing on backup
tapes), or for which access is not otherwise required. In any case where we provide
information access and correction, we perform this service free of charge, except if
doing so would require a disproportionate effort. Some of our services have different
procedures to access, correct or delete users’ personal information. We provide the
details for these procedures in the specific privacy policies or FAQs for these services.

How Can You Control the Use of Information?

In the event that you decide that you want to opt out from Company’s use of any Personal
Information that you previously provided to (and/or authorized for use by) Company, or if
any of your Personal Information that you previously provided (such as your zip code or
e-mail address) changes, Company will use reasonable efforts to provide you with a way
to correct, update or remove such Personal Information. Company makes repeated efforts to
verify the accuracy of your Personal Information and to correct and update its databases
based on the information available to Company. In the event that you believe that any Personal
Information held by Company is inaccurate or outdated, Company, upon notification and
sufficient time for verification, will take all reasonable steps to correct any inaccuracy
or update outdated Personal Information of which it is made aware. You may contact
Company at:

Member Services
Social Mastermind Corp.
P.O. Box 480191
Los Angeles, CA 90048

You may also write us using our Contact form.

Changes To This Policy

Please note that this Privacy Policy may change from time to time. We will not reduce your
rights under this Policy without your explicit consent, and we expect most such changes will
be minor. Regardless, we will post any Policy changes on this page and, if the changes are
significant, we will provide a more prominent notice (including, for certain services, email
notification of Policy changes). Each version of this Policy will be identified at the top of
the page by its effective date, and we will also keep prior versions of this Privacy Policy
in an archive for your review.

If you have any questions about this Policy, please feel free to contact us through our Contact form
or write to us at Privacy Policy, c/o Social Mastermind Corp., P.O. box 480191, Los Angeles, CA 90048.