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About
The idea for Know Your Man came about as a result of a conversation with a friend of ours. When asked how her daughter was doing, our friend said, “She got divorced.”
After telling her we were sorry to hear that, she said, “Don’t be. Her husband was a bad guy. He’d been married and divorced before, had a bankruptcy, and my daughter didn’t even know it until after they’d been married a few years already.”
While this particular woman was married, it occurred to us that other women might want to know more about the man they’re dating or considering dating.
Know Your Man, created by two happily married men, intends to help women find that information.
We simplify online dating by helping empower women with the tools for smart and safe online dating decisions.
Know Your Man is designed to answer questions such as “Is he employed”, “What are his interests?,” “Is he married?”, and over 60 other categories.
These are the categories that over 350 women told us they most wanted to know about their man.
The search for information is completely free.
Although Know Your Man does not conduct background checks, it does sophisticated advanced searches of social media sites, profiles, and other websites to give women insights into those things they really want to know regarding the man they’re about to date or marry.
Founder Bios
Rick Henkin- Rick is a co-founder of KnowYourMan.com, as well as IncreaseOnlineProfits.com, services of Social Mastermind Corp. He has created, owner, and managed businesses within the Internet, Real Estate, Fine Art and Apparel industries.
In 1994, Rick’s company, HomeHunters (a rental listing service), was the first such company in Los Angeles to establish a presence on the Internet. He subsequently sold it in 2000 to Cendant Corporation, a Fortune 150 company.
He is particularly interested in the study of usability and website design as it relates to helping people achieve their goals.
Karl Kasca- Karl is a co-founder of KnowYourMan.com, as well as IncreaseOnlineProfits.com, services of Social Mastermind Corp.
His background is in information research, specializing in market, product, and industry trends.
Karl currently teaches Social Media and New Media Marketing at UCLA Extension.
He also speaks on “The Power of Social Media,” “How to Know Anything at Anytime in 10 Minutes of Less,” and “How to Find Virtually Anything on the Internet.”
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Rick Henkin
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Karl Kasca
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FAQ for Reporters
- Where did the idea for KnowYourMan come from?-The daughter of a friend of ours got divorced and wasn’t even aware that her husband had been married before, divorced before, and filed bankruptcy, until after several years of marriage.We thought there should be a better way for women to know about a man before they began to date him or get married.
- How do two married men know what women want to know about the men they date?- We surveyed 350 women to find out what they most wanted to know about the man they were dating. This led to over 60 categories of information they can find about a man using KnowYourMan’s search.
- What is the purpose of the website? How does it help women?- Know Your Man is designed to empower women with the tools for smart and safe online dating decisions. It’s intended to offer a simple search in one central location, rather than numerous searches for information scattered throughout the web.
- Is this a background check service?- KnowYourMan isn’t a background check. It does sophisticated advanced searches of social media sites, profiles, and other websites to give women insights into those things they really want to know about the man they’re dating or considering dating.
- Is the information accurate?- KnowYourMan is only as accurate as the information found on the web using sophisticated advanced searches. Since people can say anything on the web, true or false, KnowYourMan can’t assure that the information is accurate. However, some of this information may lead to conversation starters or questions that the woman may wish to ask.
- How does a woman know that she’s getting information on the right guy?- Since people can have similar names or even the same name, we can’t assure that the information is for the right man. However, if the right guy’s photo is displayed next to the information and/or something in the information confirms what she already knows, then the chances are greatly improved that it’s the right guy. We always recommend that the woman click-thru to the actual source of the information to see if it relates to her man.
We’ve also created an “Advanced Search” feature that displays at the top of the search results page. Here a woman can enter a city, middle name, middle initial, or a keyword (like photography or Australia) to help home in on the right guy.In all of these instances, women need to keep in mind everything they already know about their man, such as his name (with correct spelling), approximate age, where he lives, occupation, etc. to see if it is logical and consistent with the information found on KnowYourMan.
- Why not a website for men who want to know more about the women they date?- The immediate need that KnowYourMan addressed was for the safety, security, and well-being of women who are dating. While there might be a website for men in the future, our initial research showed that the men most concerned about the women they dated were wealthy men who were more concerned about protecting their assets.
Press Releases
Know Your Man Launches Website for Women Who Want to Know More About The Man They’re Dating
New website, KnowYourMan.com is designed to answer questions such as “Is he employed?,” “What are his interests?,” “Is he married?,” and over 60 more categories. It simplifies online dating and helps empower women with the tools for smart and safe dating decisions.
Los Angeles, CA (February 14, 2012)- Know Your Man, a website for women, will debut on February 14th, for those looking for love on Valentine’s Day, it was announced by Co-founders Rick Henkin and Karl Kasca, both of whom are married.
Know Your Man is designed to simplify online dating and help empower women with the tools for smart and safe dating decisions.
In the company’s preliminary online dating research:
- 52% of those surveyed confessed to “Googling” a prospective date.
- 41% used Facebook to snoop around their date’s information and check out photos.
- 81% of Millennials “check out” their dates via Google or Facebook.
- 1 in 10 responded that they know “everything” about their potential suitor prior to their first date.
Part social media aggregator, part online dating sleuth, part crusader for women’s safety, Know Your Man debuts with the tag line, “the things you really want to know.” It offers the convenience of combining multiple social media sources to answer varied questions such as “Is he employed?,” “What are his interests?,” “Is he married?,” and over 60 more categories, in one time-saving place.
The search for information is completely free.
According to Co-Founder, Rick Henkin, “Know Your Man helps women make informed choices about the men they’re dating. It all comes down to honesty, safety, and compatibility. The changing landscape of online dating now gives women the upper hand.”
As the latest addition to the web’s arsenal of social media tools, Know Your Man offers some new and promising things:
Facial Analysis- a woman can find out instantly if she and the man she’s dating are compatible. This feature addresses the overwhelming concern- whether looking good on paper translates to in-person chemistry. An even more elusive question is “just because he looks good in person, is he good for you?”
How-to Videos- discover how-to videos that show a woman how to conduct more in-depth research online on a variety of topics, such as “How to Know Your Man’s Salary,” “How to Know Your Man’s Age, Birthday, and Date of Birth,” and “How to Know the Meaning of Your Man’s Name and Your Compatibility.”
In this well-populated niche, Know Your Man is designed to address the following:
- 66% of respondents say they are concerned that the date they get online won’t have the “face-to-face spark” that they were hoping for.
- 58% of women surveyed worry about the date looking different from his profile picture.
- 32% suspect that their prospective date may be lying about his or her age.
- Nearly one-half (47%) of Millennials admitted to changing their Facebook profiles to seem more mysterious to a potential date.
Although Know Your Man does not conduct background checks, it does sophisticated advanced searches of social media sites, profiles, and other websites to give women insights into those things they really want to know regarding the man they’re about to date or marry.
With so much information available at the click of a button, as well as the ongoing efforts to level the playing field of equality in the battle of the sexes, Know Your Man may soon be considered the social media white knight.
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Social Media Links
linkedin.com/company/knowyourman
Contact
Email: media@knowyourman.com
Phone: 323-209-4333
@rickhenkin
@karlkasca
